FalconStor Software, Inc. (NASDAQ: FALC), the provider of TOTALLY Open™ data protection solutions, today announced that Everything Channel has awarded the company Five-Star Partner Program Guide Certification for the sixth year in a row, again confirming that FalconStor’s channel program is effective and profitable for resellers.

Based on feedback from its solution providers, FalconStor has continued to evolve its channel programs to ensure the greatest benefit and margins to resellers. FalconStor’s recent updates include:
  • streamlined packaging and pricing to make it easier for partners to quote and implement FalconStor solutions;
  • enhanced on-demand training and educational resources;
  • partner portal integration with FalconStor back-end CRM systems, providing real-time sales pipeline management with all FalconStor team members;
  • investment in distribution resources to make ordering even easier for partners; and
  • customized lead-generation and marketing programs.

“We are constantly looking at the effectiveness of our channel programs to determine what we can do better and how we can help our partners get the education, sales and marketing materials and leads they need to achieve high margins while meeting the global demand for data protection solutions,” said Wendy Petty, vice president of North American sales for FalconStor. “We value our multi-year inclusion in the Five-Star Partner Program Guide, as this designation clearly indicates that our ongoing efforts to enable and engage our partners are well-received.”

“We are pleased to deliver to the Channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities and information on the hottest new program offerings,” said Kelley Damore, vice president, editorial director, Everything Channel. “The quality of a technology vendor’s partner program determines how profitable its partners will be. For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year’s Five-Star Partner Program winners for helping to drive greater revenue in the channel.”

Research for the 2010 Everything Channel Partner Program Guide and the Five-Star Partner Program rating was conducted by Everything Channel’s research department. Everything Channel analyzed 130 vendor programs rating vendors’ responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing and demand generation. To ensure fair comparisons, companies were placed in one of four categories based on company size (enterprise, midsize, small and emerging). Questions from each section were scored individually and weighted appropriately. The Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. The Five-Star rating is bestowed on programs whose overall rating is among the elite based on company size.

About Everything Channel ( www.everythingchannel.com , www.channelweb.com )

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited ( www.unitedbusinessmedia.com )

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

About FalconStor Software

FalconStor Software, Inc. (NASDAQ: FALC) is the market leader in disk-based data protection. FalconStor delivers proven, comprehensive data protection solutions that facilitate the continuous availability of business-critical data with speed, integrity, and simplicity. The Company’s TOTALLY Open™ technology solutions, built upon the award-winning IPStor ® platform, include the industry leading Virtual Tape Library (VTL) with deduplication, Continuous Data Protector (CDP), File-interface Deduplication System (FDS), and Network Storage Server (NSS), each enabled with WAN-optimized replication for disaster recovery and remote office protection. FalconStor products are available from major OEMs and solution providers including 3Com, Acer, Data Direct Networks, Dynamic Solutions International, EMC, IBM, Oracle, Pillar Data Systems, SGI, and Spectra Logic and are deployed by thousands of customers worldwide, from small businesses to Fortune 1000 enterprises.

FalconStor is headquartered in Melville, N.Y., with offices throughout Europe and the Asia Pacific region. FalconStor is an active member of the Storage Networking Industry Association (SNIA). For more information, visit www.falconstor.com or call 1-866-NOW-FALC (866-669-3252).

FalconStor, FalconStor Software and IPStor are registered trademark and TOTALLY Open is a trademark of FalconStor Software, Inc., in the U.S. and other countries. All other company and product names contained herein may be trademarks of their respective holders.

Links to websites or pages controlled by parties other than FalconStor are provided for the reader’s convenience and information only. FalconStor does not incorporate into this release the information found at those links nor does FalconStor represent or warrant that any information found at those links is complete or accurate. Use of information obtained by following these links is at the reader’s own risk.

Copyright Business Wire 2010