BOSTON ( TheStreet) -- With Major League Baseball's opening day a week away, the league faces a potential attendance decline, financially unstable sponsors and increasingly frugal fans. What's the game plan for 2010?Swing for the fences. Despite amassing a record $6.6 billion in revenue in 2008, up 1.5% from a year earlier, attendance dropped nearly 6.6% as a third of teams reported losses and half drew 60% of their capacity or less for the season. As a result, clubs are increasing promotions, expanding facilities and amenities and taxing their marketing teams' creativity to lure both fans and corporate partners alike.
|The Boston Red Sox allow fans who buy seats in some luxury boxes to spend time on the field during batting practice.|