Set to grand open in June, La Cresta by Del Webb in Davenport, Fla. will be renamed to Del Webb Orlando. Last July, Pulte Homes ceased sales and construction operations at this community while legal issues with the land developer were resolved. Today, revised construction plan includes approximately 830 homes, plus a much-anticipated $6 million state-of-the-art amenity center with indoor and outdoor pools, fitness center, new walking trails, and other amenities.

“Today’s Baby Boomers have a variety of options to where to move to when they retire, but are still lured to Florida by its low cost of living, affordable housing prices, proximity to the coast, no income tax, and tropical climate,” said Scott Campbell, division president of Central Florida operations for Del Webb. “We see a great opportunity to capitalize on this market segment by rebranding Southshore Falls and Del Webb Orlando to drive better results in traffic, sales and profitability.”

Florida is still a popular retirement destination

According to Campbell, the active adult sector in the United States is continuing to explode in size around the country. In 2005, there were approximately 50 million Americans between the ages of 55 and 75, which is right in the core target for Del Webb. By the year 2020, that group is going to grow to nearly 80 million according to U.S. Census projections.

“Through our Del Webb studies, Baby Boomers have told us that Florida continues to be an option for their home in retirement. Southshore Falls and Del Webb Orlando will offer our homeowners a premier location in Florida, where lifestyle is incorporated into the community, allowing people living there to enjoy a wide variety of activities – fitness, social activities, and coordinated trips to the local theater or ball game. All of these things, you can’t get at a traditional community,” said Campbell.