NEW YORK ( TheStreet) - Movado's ( MOV) time is running out. Shares of the watchmaker are tanking, after Movado management said after the market close on Monday that it expects to post a fourth-quarter loss, hurt by charges related to weakness in the jewelry sector. Movado now expects a loss of $23.6 million to $24.6 million, which is bigger than the loss of $22.8 million it reported in the fourth-quarter of 2008. Excluding one-time items, the loss for Movado should fall between 28 cents to 32 cents a share, more than the 25 cent loss predicted by analysts. Movado foresees sales of $378 million, 18% lower than $461 million in the prior year. Shares of Movado are plunging 18.7% to $11.47 in morning trading. -- Reported by Jeanine Poggi in New York. Follow TheStreet.com on Twitter and become a fan on Facebook.