DALLAS ( TheStreet) -- With the telecom industry's CTIA conference a little over a week away, AT&T ( T) has unveiled a raft of new services that it claims will push smartphone features down to traditional cell phones. The telecom giant is touting a new cloud-based service called Mobile Share, which offers online storage for photos and videos captured on customers' cellphones. Some 250 megabytes of storage will be offered free of charge, with additional 10-megabyte increments available for $5 a month.
AT&T has also overhauled its group texting capabilities, letting customers "reply all" to up to 10 contacts and import information such as maps into text messages. AT&T also has launched its "Address Book," a Web-based service which automatically backs up a phone's contact list onto a PC. "This is bringing smartphone-type features and functionality to the rest of the mass market that may not be ready to adopt a smartphone," Mark Collins, AT&T's senior vice president of data and products told TheStreet. The first AT&T phone to offer the new services will be Samsung's Strive, which will make its debut next week, although Collins promised that other phones will also carry the services. "We will see it proliferate on products that AT&T launches in 2010 and 2011 and beyond," he said. "We're looking at introducing
the services on any new product that has an IP address, such as our U-Verse TV product." With a big question mark hanging over its exclusive Apple ( AAPL) iPhone deal, though, AT&T has not had the easiest time of it recently. HSBC analyst Richard Dineen, for example, recently downgraded the company to neutral, warning of limited upside ahead. AT&T has also had to weather a marketing onslaught from archrival Verizon ( VZ), which is wielding its network coverage like a cudgel. There have even been rumblings that the iPhone could end up at Verizon, although Apple recently confirmed that AT&T will sell its much-hyped iPad. Like Verizon, however, AT&T is eagerly awaiting the launch of America's national broadband plan later this week, which aims to boost the country's high-speed Internet story. In addition to the Samsung Strive, AT&T also launched three other cellphones on Monday. The Sunburst, also from Samsung, will make its debut next week, while the Pantech Link will be available during the next few weeks. A fourth phone, the Pantech Pursuit, will be on the market during the summer. -- Reported by James Rogers in New York Follow James Rogers on Twitter and become a fan of TheStreet.com on Facebook.