LOS ANGELES ( TheStreet) -- It was the name of the 17th century monk credited by many for discovering the modern day Champagne in the late 19th century. But today, Dom Pérignon is synonymous with the world's top Champagne.A label of Moet Hennessy and division within LVMH, the brand expanded to include a line of vintage roses in the second half of the 20th century that have become some of the most sought-after bottles on the market. This year, the company is releasing its Dom Perignon Rose Vintage 2000 and inaugural Dom Perignon Rose Oenotheque 1990. Unveiling a vintage rose, especially from its prized Oenotheque wine cellars, isn't as simple as growing the grapes and aging its juices. That's something Richard Geoffroy knows too well. As chef de cave of Dom Perignon since 1990, Geoffroy is responsible for declaring whether a wine can be a Dom Perignon vintage. From these vintages, he selects a few for Geoffroy's Oenotheque, his own private wine cellar, where he oversees their aging process.Thus, Dom Perignon Rose Oenotheque 1990 was born. The story of Dom Perignon's ascension to "world's chicest Champagne" was not a direct path. Under the reign of Louis XIV, devout French wine drinkers referred to the Champagne as "Pere Perignon" and deemed it a fad. Embraced by select members of the royal court, the wine eventually succeeded in its campaign to eventually be taken seriously in a country that favored red wines. During the centuries that followed, the wine gained the public's favor and became the gilded drink of the 20th century. The company harvested its first rose in 1959 and released its first rose in 1971. Two bottles from this vintage sold for $84,700 in 2008. Dom Perignon's rose Champagne is derived from pinot noir and chardonnay grapes harvested from a selection of grands crus vines, chosen for their soil richness and sun exposure. Geoffroy aims to find the perfect balance between white and black grapes. "You must know the difference between good and great wines," Geoffroy says. "That is where perfection lies."
Ideal weather and a lack of oxidization -- "the sworn enemy of Champagne" -- helped Geoffroy create the Oenotheque 1990. "Elaborate, complex, elegant" is how this master of Champagne describes his latest vintage. The wine has a rich color, almost of a bold blush applied with a brush on the frosted glass. "Floral tones are followed by sophisticated fruits exclaimed by 20 years of aging" that dates back to Geoffroy's first year of working at Dom Perignon. "It is my job to accept the variations that come forth in my wines," Geoffroy says. "Ultimately I want to achieve that extra dimension that defines a great wine." When asked if he was worried about coming to the market with such a pricey wine, retailing from upwards of $395 in early spring, Geoffroy pauses. "Last year was a great time for Dom, the wine got better and our market simply seems to expand," he says. Although demand for Champagne plummeted in 2009, Dom is one of the most favored brands in China and other Asian markets. -- Reported by Michael Martin of JetSetReport.com.