T), an early tester of the new technology, is willing to pursue any advantage it can find to improve its service for Apple ( AAPL) iPhone users, whose devices have pushed AT&T's network to its limits. Still, bigger bandwidth is simply an evolution. Early headlines today had many investors swimming with possibilities. Could the Cisco announcement entail some sort of a wireless signal transmitter that would make traditional wire service obsolete? Or perhaps a new method for packing data that could make old systems faster without the need for costly and time-consuming systems upgrades? In reality, the news of the router, which Cisco claims is 12 times faster than its nearest rival and costs $90,000, was much more linear than many hoped. That said, the technology will dovetail nicely with advancements promised by Google ( GOOG) in addition to other companies betting on faster Internet speeds. Cisco's stock price reflects the disappointment. In early trading, Cisco was up about 0.5%. After the underwhelming announcement, the shares dropped about 1% and now are trading close to their opening price. TheStreet.com Ratings has Cisco rated as a "buy," and today's announcement only strengthens that outlook. Service providers, AT&T in particular, clearly need to improve their content-delivery abilities, but the Cisco CRS-3 doesn't by itself make Cisco a "buy." Pick up the stock based on the company's solid fundamentals and great prospects, but not on hype. -- Reported by David MacDougall in Boston.