By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Monday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.
Nustar GP Holdings (NSH) Greehey William E DIR,BO 103,450 $2,999,988
Felcor Lodging Trust (FCH) Smith Richard Allen CEO,PR,
82,899 $350,358
Wonder Auto Technology (WATG) Zhao Qingjie CEO,PR,
32,000 $316,132
Staples (SPLS) Sulentic Robert E DIR 12,400 $283,196
Fifth Street Finance (FSC) Tannenbaum Leonard M CEO,DIR 20,000 $220,000
Global Defense Technology (GTEC) Allen James P CFO,VP,
15,000 $183,150
Polyone (POL) Powell William Howard DIR 20,000 $167,842
Felcor Lodging Trust (FCH) Corcoran Thomas J Jr CB,DIR 37,224 $157,320
Quidel Corp (QDEL) Bryant Douglas C CEO,PR,
10,000 $136,220
Newstar Financial (NEWS) Bralver Charles N DIR 20,000 $132,970
Estee Lauder (EL) Lauder Ronald S CB,BO 150,000 $9,219,690
Amazon Com (AMZN) Gunningham Sebastian J VP 67,500 $8,661,058
Priceline Com (PCLN) Boyd Jeffery H CEO,PR,
27,357 $6,384,517
AVI Biopharma (AVII) Eastbourne Capital Mgt LLC BO 4,094,646 $5,077,361
Dress Barn (DBRN) Jaffee David R CEO,PR,
150,000 $4,051,129
Dominos Pizza (DPZ) Ferrante Domenic J BO 262,111 $3,571,446
Priceline Com (PCLN) Soder Chris PR 15,000 $3,506,212
Map Pharmaceuticals (MAPP) Soros Fund Mgt LLC BO 206,726 $2,884,939
Healthspring (HS) Leon Benjamin Jr DIR 149,500 $2,781,383
Faro Technologies (FARO) Raab Simon DIR 100,000 $2,457,342

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.