Virgin Media (NASDAQ:VMED) (LSE:VMED) today announced the upcoming launch of Film4 HD and E4 HD on its digital TV platform. Virgin Media’s digital TV customers will be the first to watch Film4 in glorious High Definition (HD) as the channel launches exclusively on Virgin Media this summer.

Film4 HD will offer a daily line-up of fantastic movies. The channel will showcase the very best of British film-making, including Slumdog Millionaire, Mike Leigh’s Happy Go Lucky and Ken Loach’s Looking for Eric, as well as US independent films, Hollywood blockbusters, mainstream drama and comedy, foreign films and cult cinema alongside special features, in-depth interviews and exclusive programming, Film4 is the UK’s favourite film channel.

E4 HD offers hugely popular programmes including Glee, Skins and Hollyoaks in HD and simulcasts the E4 schedule. Alongside a choice of Channel 4 commissioned programmes, E4 HD also offers a range of films and well known US series including Desperate Housewives, 90210, and Ugly Betty in HD. E4 HD is expected to launch on Virgin Media in April.

Cindy Rose, executive director of digital entertainment at Virgin Media, said: “Channel 4 has a great track record in delivering innovative and compelling content and we’re delighted to bring some of their very best films and most popular programmes to our customers in stunning HD. As more and more households become HD-ready, we’re lining up content that makes the most of High Definition and are making HD available to all our of customers for no extra fee.”

Sarah Rose, Head of VoD and Channel Development at, Channel 4, said, “We’re really excited to be launching Film4 HD and showcasing some fantastic British films to millions of viewers in High Definition. There’s a growing appetite for HD and our line up of C4HD, E4HD and, now, Film4HD provides a great choice of HD content for viewers.”

E4HD and Film4HD join Virgin Media’s growing HD line-up of C4HD, BBC HD, ESPN HD, FX HD, MTVN HD, National Geographic HD, LIVING HD (a Virgin Media exclusive) and the forthcoming Discovery HD and Eurosport HD channels.

So far this year, Virgin Media has announced four new HD channels and the company plans to reveal more details about further launches in the coming months.

Virgin Media already carries several hundred hours of HD programmes on demand, all ready to start at the touch of a button. This includes HD versions of popular films, as well as BBC iPlayer HD and full television series such as Six Feet Under, The Sopranos and Angels in America, with Virgin Media’s huge TV Choice on Demand archive.

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Notes to editors Unlike other providers, Virgin Media does not charge extra for HD channels with all XL TV customers able to receive HD versions of their favourite channels at no additional cost. BBC HD and 4HD are available to all of Virgin Media’s digital TV customers at no extra cost. A V+ HD digital video recorder is required to decode HD channels, as well as an HDMI connecting lead and an HD-ready TV.

About Virgin Media With almost 10 million customers, Virgin Media is the UK's first quad-play provider of broadband, TV, phone and mobile.

The company is one of the largest residential broadband providers in the UK, using a unique fibre optic cable network to deliver next generation ultrafast internet access of up to 50Mb to just over half of all homes. Combined with a high speed ADSL service and mobile broadband products, Virgin Media is able to offer broadband internet access to virtually the entire country.

Virgin Media has the UK’s most advanced TV on demand service and was the first TV platform to carry BBC iPlayer. It is the second largest provider of pay TV, was the first to launch a high definition TV service and offers a high-specification, HD-ready V+ personal video recorder.

The company operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media also owns Virgin Media Television (VMtv) which runs seven entertainment channels, including Virgin1, LIVING, Bravo and Challenge. VMtv is a 50 per cent joint partner with BBC Worldwide in UKTV, which consists of ten channels including Dave, G.O.L.D., Watch and Alibi.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).

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