TOKYO ( TheStreet) -- Panasonic ( PC) plans to partner with Best Buy ( BBY) to market and beef up sales of its 3D TVs in the United States, reports say.

Panasonic's launch in the U.S. comes amid growing rivalry with TV makers such as Samsung Electronics, LG Electronics and Sony ( SNE).

Best Buy will set up special exhibition corners across its 300 stores in major U.S. cities where its customers can view 3D videos. The exhibition will be expanded to 1,000 stores by the end of the year, Reuters reports, citing an article published by the Nikkei business daily.

"Avatar" and other recent 3D films have prompted movie studios to plan a stampede of new movies, boding well for 3D TVs, Reuters says.

Panasonic's 50-inch TV will cost about $2,500 in the United States, about 30% cheaper than those that go on sale in Japan in April. However, the TV won't have Internet access capabilities, the report says.

Panasonic is looking to sell 1 million 3D TVs worldwide in the financial year to start from April, half of which will be sold in the United States.

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