BOSTON ( TheStreet) -- Some of the best business ideas are borne of the notion that "it's so crazy, it just might work."Who would have predicted the success of Zhu Zhu Pets? These hot toys of the 2009 holiday season, created by the small toymaker Cepia, have their own application on Apple's ( AAPL) iPhone. A Zhu Zhu Pets game for the Nintendo DS is due out this spring.
|Dr. Sanford Siegal pioneered a diet based on special cookies.|