ShopNBC Selects The Omniture Online Marketing Suite To Personalize Its E-Commerce Business

Omniture Summit 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced that ShopNBC (NASDAQ:VVTV), the premium lifestyle brand in electronic retailing, has selected the Omniture Online Marketing Suite to help evolve and transform its growing e-commerce business with highly relevant and personalized online customer experiences. ShopNBC will employ six integrated Omniture products to help scale and integrate its online marketing efforts, gain access to multi-layered and more meaningful analytical data, increase online conversion, and better measure its marketing initiatives.

ShopNBC recently decided to strategically bolster its e-commerce channel and upgrade its core analytics capabilities. The company evaluated several solutions and ultimately selected Omniture SiteCatalyst. ShopNBC had built a long-standing relationship with Omniture, working closely with Omniture Merchandising for the past several years to effectively manage and merchandise its 10,000 plus products. The multichannel retailer felt that SiteCatalyst’s integration with its merchandising system was important to help it obtain a more comprehensive view of its customers. ShopNBC also found that it could gain additional efficiency, functionality and control by adopting the integrated Omniture Online Marketing Suite to optimize all of its online initiatives.

“The fact that Omniture is now part of Adobe set them apart from other vendors as we had successfully worked with both Omniture and Adobe solutions for some time,” said Carol Steinberg, senior vice president of e-commerce, marketing and business development for ShopNBC. “The strength of the two technology leaders together and the future promise of their products’ integration to complete the loop between content creation, delivery, measurement, and optimization increased the appeal to us. In addition, the Omniture Online Marketing Suite provides us with a substantial opportunity to improve the relevance and impact of our marketing efforts by offering deeper analytical insight, automating previously manual processes, and speeding up response times. Ultimately, this will help improve the ROI of our marketing initiatives.”

ShopNBC is leveraging the Omniture Online Marketing Suite to provide an engaging and optimized customer experience across multiple online and emerging touch points in the following ways:

  • Gain access to multi-layered analytical insight about visitor activity, which can be integrated across various online initiatives to maximize relevance
  • Automate many marketing processes and significantly increase efficiency and marketer control
  • Merchandise and recommend the right products to the right visitors by testing and optimizing content based on dynamically-changing analytics data
  • Display relevant content to different visitor segments based on an array of variables, such as geographic location, prior purchase behavior, and category and product affinity, to improve the on-site customer experience
  • Efficiently manage paid search marketing campaigns from one interface and leverage analytics to better understand which acquisition campaigns are most effective at converting visitors once they reach the site
  • Integrate analytics data with external email marketing solutions to create more consistency between on-site marketing and email marketing campaigns, and easily test and optimize content dynamically within marketing emails

“A ‘one-size-fits-all’ e-commerce approach is not realistic with our increasingly sophisticated online customer base,” added Steinberg. “Omniture will allow us to offer customers a more relevant and targeted experience across multiple interaction touch points based on their interests and behavior, helping us guide them, without distraction, to the items or content that they are most interested in.”

“ShopNBC is strategically evolving its e-commerce presence by fully tapping the power of its analytics data to better meet the needs and expectations of its customers,” said Josh James, senior vice president and general manager, Omniture Business Unit. “The line between ‘online’ and ‘offline’ shoppers has become increasingly complementary as more consumers interact with brands through a variety of channels when making a purchase. The Omniture Online Marketing Suite helps leading retailers like ShopNBC present a consistent, unified and personalized experience to consumers across their entire online marketing presence. ShopNBC will now be able to further differentiate its value proposition for the customer while driving tune-in and traffic across its channels.”

ShopNBC is a multichannel electronic retailer, operating online, through cable and satellite TV, and via mobile, social media and print channels. Its e-commerce site serves as a premium lifestyle shopping destination for consumer products in several categories, from home and electronics to fashion and jewelry.

The retailer will leverage Omniture SiteCatalyst, Merchandising, Test&Target, Recommendations, SearchCenter and Genesis as a comprehensive portfolio of optimization applications for visitor acquisition, conversion, online analytics and channel analytics.

About Omniture, an Adobe company

Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo, Omniture Online Marketing Suite, Omniture SiteCatalyst, Omniture Test&Target, Omniture Merchandising, Omniture Recommendations, Omniture SearchCenter and Omniture Genesis are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Copyright Business Wire 2010

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