ShopNBC is leveraging the Omniture Online Marketing Suite to provide an engaging and optimized customer experience across multiple online and emerging touch points in the following ways:
ShopNBC is a multichannel electronic retailer, operating online, through cable and satellite TV, and via mobile, social media and print channels. Its e-commerce site serves as a premium lifestyle shopping destination for consumer products in several categories, from home and electronics to fashion and jewelry.The retailer will leverage Omniture SiteCatalyst, Merchandising, Test&Target, Recommendations, SearchCenter and Genesis as a comprehensive portfolio of optimization applications for visitor acquisition, conversion, online analytics and channel analytics. About Omniture, an Adobe company Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com. About Adobe Systems Incorporated Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com. © 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo, Omniture Online Marketing Suite, Omniture SiteCatalyst, Omniture Test&Target, Omniture Merchandising, Omniture Recommendations, Omniture SearchCenter and Omniture Genesis are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.