bebe stores, inc. (Nasdaq: BEBE) announces the launch date of it’s design collaboration with Kim Kardashian, Kourtney Kardashian and Khloe Kardashian-Odom under the label ‘bebe-Kardashians’, scheduled to hit bebe’s U.S. stores mid-February and Internationally shortly thereafter.

The first ‘bebe-Kardashians’ collection will feature a capsule of sexy, seductive and body-conscious dresses, skirts and tops reflecting bebe’s brand aesthetic melded with the style of all three Kardashian sisters. “This is honestly a dream come true,” says middle sister Kim. “We have always loved fashion and have wanted to design for such a long time…I love bebe and wear their clothes all the time so I can’t wait for our collection to come out…” Youngest sister Khloe touts “we have always been huge fans of the line…it will be so exciting to see people wearing clothes we (helped) design and I can’t wait to rock the clothes myself!”

“A partnership and design collaboration with Kim, Kourtney and Khloe is such an innate fit for bebe. They exude an attitude that is exactly what today’s modern woman is - or aspires to be – confident, desirable and feminine,” states Manny Mashouf, Founder & CEO for bebe stores, inc. “All three are in the know and have each contributed in their own way to the design and styling of the ‘bebe-Kardashians’ collection.”

A total of five deliveries are slated over the next twelve months. Priced competitively with a retail range $59-129 the collection is perfect for the on-point, trend-driven fashionable consumer.

The ‘bebe-Kardashians’ collection will make its runway debut on Tuesday, February 16 th during New York Fashion Week at Style360, the 2-day style event produced by HFMUS (Hachette Filipacchi Media U.S.).

About bebe:

bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp, PH8 and 2b bebe brand names. bebe currently operates 305 stores, of which 213 are bebe stores, 33 are 2b bebe stores, 58 are PH8 stores and 1 is a bebe accessories store. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com.

The statements in this news release and on our recorded message, other than the historical financial information, contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ from anticipated results. Wherever used, the words "expect," "plan," "anticipate," "believe" and similar expressions identify forward-looking statements. Any such forward-looking statements are subject to risks and uncertainties and the company's future results of operations could differ materially from historical results or current expectations. Some of these risks include, without limitation, miscalculation of the demand for our products, effective management of our growth, decline in comparable store sales performance, ongoing competitive pressures in the apparel industry, changes in the level of consumer spending or preferences in apparel, loss of key personnel, difficulties in manufacturing, disruption of supply, adverse economic conditions, and/or other factors that may be described in the company's annual report on Form 10-K and/or other filings with the Securities and Exchange Commission. Future economic and industry trends that could potentially impact revenues and profitability are difficult to predict.

Copyright Business Wire 2010