eGain Communications Corp. (OTCBB: EGAN), the leading provider of on-site and on-demand multichannel customer service and knowledge management software, will showcase the latest eCare innovations at GSMA Mobile World Congress 2010, revealing how behavioural changes in customer interactions are redefining the rules of eCare for mobile operators. Visitors to the stand (D58 Hall 7) will experience how eGain is advancing the scalability, affordability and performance of telco customer service operations to underwrite customer retention efforts and enhance AMPU (Average Margin Per User). eGain will also reveal initial findings of its extensive research on the changing consumer behaviour and requirements in Europe. Polling over 4,000 mobile subscribers across Europe, it will provide exclusive insight into the growing service levels expected of mobile operators, and highlight the unique challenges faced in meeting them. Andrew Mennie, general manager of eGain EMEA, comments, “From eGain’s leadership position in the global telecoms customer service and knowledge management space, we have witnessed a huge acceleration in customer service innovation and investment over recent years. As mobile operators seek to retain demanding subscribers in today’s increasingly complex telecoms environments, they continue to look for ways to excel in service. Our technology is focussed on helping operators achieve this and we will continue to co-innovate with global leaders in the telecoms space to drive the vanguard of service innovation.” For over a decade, eGain’s innovative solutions for customer experience and knowledge management, mobile and social customer service and multichannel self-service, have enabled leading telecom operators to increase customer acquisition, retention, and loyalty, while controlling costs. eGain is exhibiting at GSMA Mobile World Congress, Stand D58 in Hall 7 - App Planet - on the 15-18 February 2010. CLICK HERE to book an appointment with an eGain telco specialist at the event or contact firstname.lastname@example.org for more information.