NEW YORK, Jan. 29 /PRNewswire/ -- Universal Music Group (UMG), the world's leading music company, will further expand its line-up of direct-to-consumer mobile content and services for music fans through an agreement with Netbiscuits, the world's leading mobile publishing platform. The announcement was made today by David Ring, Executive Vice President of Business Development & Business Affairs for UMG's eLabs, and Ran Farmer, Managing Director of Netbiscuits Inc. As part of this agreement, UMG will leverage Netbiscuits' market-leading B2B web software platform to launch mobile websites and services for UMG's broad array of chart-topping artists. By doing so, UMG will be opening up even more channels of content discovery and delivery to music fans everywhere. Through these artist-branded mobile websites, UMG will offer fans the ability to interact with other fans and to make purchases directly from their handset. Based on the mobile websites, Netbiscuits enables UMG to set up smart hybrid apps for all major platforms, including the iPhone, Android, and Windows Mobile devices. "Universal is committed to providing consumers with even more engaging interactive opportunities to connect with their favorite artists and music by personalizing their mobile devices," stated Mr. Ring. "Thanks to the support we are getting from Netbiscuits, we'll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices. Through their exclusive technology, we'll be able to offer consumers truly engaging mobile music experiences, that include the chance to generate their own content, leaving comments, uploading pictures, and chatting with each other via these mobile sites. UMG will continue to lead the way in adopting the latest technology to offer fans the most dynamic interactive musical experiences possible." UMG first began working with Netbiscuits in November 2009, when they collaborated on the successful launch of the mobile website for superstar rockers Bon Jovi ( m.bonjovi.com). "We're very excited to help Universal Music mobilizing so many of the world's most famous music artists," added Ran Farmer, Managing Director of Netbiscuits Inc. "All these artists going mobile means to me that the mobile web today really is a mass market phenomenon. Adding the right mobile commerce strategies and technologies to the mix finally paves the way for real revenues coming from the mobile channel."