Best e-card: Amazon ( AMZN)

Denominations: $5-$5,000

Purchase fee: No

Monthly fees or expiration date: No

Not only do you not have to go to a store, you don't even need to waste a stamp sending a card. Like several other retailers, Amazon will e-mail its card to your desired recipient. Unlike other retailers' cards, Amazon's can be used to download music, video and Kindle book files, and just about anything else offered by Amazon and many of its third-party sellers. Granted, not everybody's playing along ( Eddie Bauer, for example), but Amazon's e-card offers the most bespoke gifting and buying experience among its peers.

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