Gatorade In 2007, the PepsiCo brand Gatorade helped Woods launch his own brand of sports drink. Analysts had estimated the value of Tiger's deal with Gatorade at more than $100 million over a five-year period. That all came to a crashing halt, however, on Feb. 26, when Pepsi's Gatorade announced that the scandal-fatigued golfer would no longer endorse the sports-drink. Curiously, the announcement came one week to the day after Woods' public mea culpa. The news came as something of a surprise, as Gatorade had generally stood behind Woods throughout his ordeal; although Gatorade discontinued Tiger's drink, "Gatorade Tiger Focus," on Dec. 8, it said at the time that the move had nothing to do with recent events.