2. Powell's Books: Let Target ( TGT), Wal-Mart Stores ( WMT) and Amazon ( AMZN) slug it out over new online books. Oregonians and lovers of literature seek sanctuary in this one-stop new, used and rare-volume bookstand. Teeming with signed editions, staff picks and exclusive author interviews and essays, Powell's is a candy store for a kid who gets a treat out of reading J.D. Salinger's Franny and Zooey. Have fun stocking discounted copies of Sarah Palin's memoir, big boys: The Powell's crowd will be here in the corner writing in Moleskine journals, thumbing through autographed copies of John Irving's Last Night In Twisted River (Random House 2009) and Jonathan Safran Foer's Eating Animals (Little, Brown & Co. 2009) and enjoying 30% off its New York Review of Books classics collection.

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