The morning after the Yankees took a commanding 3-1 lead in the World Series on their way to winning the title, The Philadelphia Inquirer ran an advertisement from Macy's ( M) congratulating the Phillies on repeating as world champions. Well, it's not exactly "Dewey Defeats Truman," but it certainly is dumb enough to make our list.
The nearly full page ad on the back of Monday's front section features a Phillies T-shirt, the Commissioner's Trophy and the phrase ''Back To Back World Series Champions.'' The ad encourages fans to show their Phillies pride and "celebrate their World Series win with championship gear from Majestic and Nike ( NKE)." Ironically, it also contains a small disclaimer at the bottom saying, ''Advertised items may not be at your local Macy's.'' Trust us, they won't be. After realizing its mistake, The Inquirer apologized to readers for the mix-up, saying it "deeply regrets this error." "Macy's is a great corporate citizen, supporter of this region and our sports teams. We apologize for this error and any inconvenience this caused," said Vice President of National Advertising Howard Griffin in a statement. If the paper had been smart, it would have simply run an ad quoting Yankee legend Yogi Berra, who once said, "It ain't over 'til it's over." Sorry Phillies fans. It's over now. Dumb-o-meter score: 80 -- Another Yogism: "In baseball you don't know nothing." Kind of like the stock market.