Instead, Verizon is making it harder by raising early termination fees. Sure, you can always pay full price for a new gadget, but the carriers have taught us that we shouldn't have to.The termination fee punishes the early adopters instead of embracing them. I hope Verizon's rivals don't follow the standard "me-too" approach and raise their termination fees. There are better ways to generate customer loyalty than through contractual obligations and hidden costs. Why not drop the termination fee altogether and offer an upgrade as often as you like policy with less of a discount for each successive upgrade within a given period. Early adopters tend to be willing to pay a little more to be first with a new toy and other customers may just wait out the two-year period. --Written by Glenn Hall in New York. Follow TheStreet.com on
NEW YORK ( TheStreet) -- Verizon ( VZ) is out of touch with reality. What absolute gall to double early termination fees to $350, according to a report on Yahoo! ( YHOO). Verizon is totally out of sync with the market, with so many new and exciting mobile phone products coming out all the time. Doubling the termination fee is not in keeping with the new regulatory push to stop companies from gouging consumers with unnecessary fees. We're basically talking about a new twist on the old bait and switch routine, let's call it bait and lock. Verizon captures new customers by offering them subsidized deals on cool new phones and then wants to recoup the cost by locking them in with long-term contracts. T) made its bet on Apple ( AAPL)'s iPhone (or maybe it was the other way around), Verizon is going big on Google ( GOOG)'s Android and Sprint ( S) hooked up with Palm ( PALM). So if they want to compete on phones, then they should be making it easier and cheaper for customers to upgrade to the latest, greatest version.