NEW YORK ( TheStreet) -- The holiday price war is, as they say, on. Retailers across the sector are attempting to lure shoppers with bargain-bin prices and blockbuster promotions.

But cheaper doesn't always mean better, and as retailers roll down prices, some stand to be hurt.

And in our latest weeklong retail poll, TheStreet users (45.8%) say Sears ( SHLD) is the name most likely to suffer as a result.

The department store has been trying to play with the big boys, mirroring some of the steps taken by discounters like Wal-Mart Stores ( WMT) and Amazon ( AMZN).

Last week, for example, Sears announced that it will be offering weekly Black Friday promotions leading up to Christmas. The retailer will offer a blockbuster promotion every Saturday starting this weekend.

The company also announced it will reward shoppers who purchase books from its list of highly-anticipated new releases, with a credit equal to the purchase price -- up to $9.

Macy's ( M) ranked second in the poll of the retailers most likely to suffer from the price war, garnering 39.5% of the vote.

We haven't heard much of the department store's plans for discounts this holiday season, as it has been more focused on introducing exclusive items, like its Threads & Heirs men's line. But without blockbuster deals daily and early in the season, will it be able to compete?

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