NEW YORK ( TheStreet) -- While Barclays' ( BCS) new Wealth ETF Tactical Allocation BETA Portfolios are a unique stop forward for the much-anticipated active ETF industry, these asset allocation strategies eschew many of the basic characteristics of ETFs that have made the funds so popular. The eight new portfolios are geared toward wealthy investors, with at least $10 million in assets, who are looking to open small, actively managed accounts. These strategies are intended to be applied to a small account like a trust. Limited availability and lack of transparency will make these strategies hard for many ETF investors to swallow. At the same time, the launch of these ETF portfolios reflects an ETF industry shift towards broader asset allocation strategies and long-term management products traditionally seen in the mutual fund industry. Thus far, the hotly anticipated, actively managed ETF products have had trouble gaining traction. Investors accustomed to using low-priced ETFs to target specific sectors and themes have been slow to adopt higher-priced active strategies that are often less transparent in their objectives and defined in their scope. While the new Barclays products will be available only to select investors with large accounts, a number of actively managed funds are currently available to U.S. investors on the major exchanges. Grail Advisors launched the Grail American Beacon Large Cap Value ( GVT) in early May 2009. The active ETF issuer followed GVT's debut with four other active ETFs in early October, including the RP Technology ETF ( RPQ) and RP Financials ETF ( RFF).
Thus far, the average daily trading volume for these funds has been low, with GVT averaging 3,600 shares a day and RPQ and RFF attracting just 837 and 812 respectively. The AdvisorShares Dent Tactical ETF ( DENT), launched Sept. 16, has attracted slightly more investor interest than some of its peers. It still has a low trading volume of just 15,500 trading on an average day. Because of the fund's low liquidity, trading has been erratic. For the one-month period ended Oct. 23, DENT was up 1.83%. Fees are one of the key reasons why investors have been slow to take to actively managed ETF products. DENT has a management fee of 0.95% and a total expense ratio of 1.56%. GVT has a net expense ratio of 0.79% and a gross expense ratio of 0.85%. While GVT and the passive Vanguard Value ETF ( VTV) share many top holdings like JPMorgan Chase ( JPM) and Bank of America ( BAC), VTV's expense ratio is just 0.15% for its passive value strategy. As firms like Pimco and Vanguard plan their own active ETF offerings, it seems like active ETFs are coming, ready or not. Issuers are trying to shape the way that investors utilize ETFs by integrating the funds into everything from 401k plans to other long-term investing strategies. It remains to be seen how quickly this shift will take place for investors themselves. The ETF industry continues to grow at a rapid pace, and many of the qualities associated with traditional ETFs are attracting an increasingly larger pool of investors. As investors consider active funds, they should make sure that the strategies are transparent and cost effective. Because active funds are still unproven, it's best to stick to the sidelines until track records develop. -- Written by Don Dion in Williamstown, Mass.