NEW YORK -- Nintendo on Sunday will cut the U.S. price of its popular Wii console by $50, in a bid to broaden its appeal among potential new customers as it prepares to release the Wii Fit-Plus and New Super Mario Bros. games.

The Wii is the top selling console worldwide. The new $199.99 Wii will include the Wii Remote controller, Nunchuk controller and Wii Sports software.

Speculation about a price cut had grown after the other two console makers, Sony ( SNE) and Microsoft ( MSFT), reduced prices on their systems in August. And video game blog Kotaku has posted what it said were images of flyers from major retailers advertising a coming price cut.

Nintendo had been the only one of the three console makers to forgo a price cut so far. But it also started off at a lower price point when it launched in 2006. With a $50 price cut, the Wii will be tied with Microsoft's low-end Xbox 360 Arcade as the cheapest. Following $100 price cuts in August, Microsoft's Xbox 360 Elite and Sony's basic PlayStation 3 now cost about $300.

Nintendo also said it would cut the Japanese price of the Wii game console to 20,000 yen ($220). The 20% price cut in Japan will be effective on Oct. 1.
Copyright 2009 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

If you liked this article you might like

Video Game Sales Surge as Industry Momentum Remains Robust

Video Game Sales Surge as Industry Momentum Remains Robust

Intermediate Trade: iShares MSCI Japan ETF

Intermediate Trade: iShares MSCI Japan ETF

5 Things You Should Know About Tech Giant Nvidia

5 Things You Should Know About Tech Giant Nvidia

These Stocks Are Showing Resiliency Amid the Market Selloff

These Stocks Are Showing Resiliency Amid the Market Selloff

Stocks Slide and Amazon's Profit Soars - 5 Things You Must Know

Stocks Slide and Amazon's Profit Soars - 5 Things You Must Know