CAMBRIDGE, Mass., ( TheStreet) -- Brightcove isn't the answer, nor is it likely the object of Google's ( GOOG - Get Report) video ambitions.

Rumors about the possible deal circulated Wednesday, where else but on Twitter, and some sites ran with the speculation. But while Brightcove, unlike Google, has found a way to achieve profits in video, the pairing makes very little sense.

Closely held Brightcove, which is backed by investors including IAC Interactive ( IACI), Allen and Co, Accel Partners and the New York Times ( NYT - Get Report), among others, says it does not comment on rumors.

The juicy speculation of a deal between two of the largest video shops on the Internet is circulating in a sector still buzzing over Adobe's ( ADBE - Get Report) announced $1.8 billion deal for Omniture ( OMTR). The move was seen by some as a thaw in tech mergers as growth-starved companies start seeking opportunities.

Last month, Google bought On2, a video encoding outfit. The move was part of Google's renewed effort in video, a unit known best for YouTube, but with designs to push into premium video.

Brightcove, a contractor to TheStreet, takes a different approach. Like its rival, Apple's ( AAPL - Get Report) Quicktime, Brightcove is a service that works under contract with companies to customize the look and operation of the video player and provide technical support. Google's YouTube videos are typically embedded in a variety of Web sites at no cost.

Google is expected to launch a pay for play premium video site as part of its expanded free TV and movies selection.

In other words, Google's got its eyes on the big screen.

-- Written by Scott Moritz in New York.