Armonk, N.Y. ( TheStreet) -- IBM ( IBM) unveiled its new CIO before the market opened Thursday, promoting intellectual property guru Pat Toole to head its IT innovation efforts. The former general manager for IP within IBM's research wing is relishing the challenge of driving improvements at one of the world's largest tech companies. "I am really excited about the opportunity," he told TheStreet in a phone interview. "The role of CIO is all about business." Cost control, in particular, has been a key issue for IBM during the recession, enabling the server and software giant to grow its profit and margins despite diminishing sales. Toole says that he will continue these efforts. "There are a number of shared services that are key areas within IBM," he said. Specifically, Toole will be using technology to boost the company's efficiency in divisions such as IT, finance, human resources and real estate. "We have already reduced our spending in these shared services by $3 billion over the last three years," he added. Another key area for Toole will be cloud computing. IBM, like rivals Hewlett-Packard ( HPQ) and Microsoft ( MSFT), has already thrown its weight behind the technology, recently launching a slew of enterprise offerings. The firm is also said to be building some of the world's largest private clouds, capable of handling vast volumes of data within its own walls. The endgame for IBM, however, revolves around its ongoing shift from hardware to higher-margin areas such as software and services. Up to now, this strategy appears to be working.