It appears that we're off to a different start today than the previous days this week, as the major indices have opened lower. Last night's earnings reports are clearly not being embraced with quite the same buying vigor as we've seen recently. Let's take a look at the names to watch here on the final day of the trading week.

Story Stocks

American Express ( AXP): Shares are down following last night's earnings results.

Microsoft ( MSFT): The company's earnings disappoint investors and the shares are lower.

Bucyrus ( BUCY): Mining equipment supplier shares are higher following earnings report.

Broadcom ( BRCM): Stock is lower despite upbeat guidance.

Capital One ( COF): Stock is lower following second-quarter loss of $276 million.

Chubb ( CB): Stock is higher after the company raises guidance.

Eastman Chemical ( EMN): Shares are higher after company raises guidance.

Juniper Networks ( JNPR): Stock sinks on cautious guidance.

Netflix ( NFLX): Shares are lower despite healthy subscription numbers and raised guidance.

Amazon ( AMZN): Shares are lower after the company fails to raise guidance, which disappoints some investors.

KLA Tencor ( KLAC): Stock is lower following fourth-quarter loss.

SunPower ( SPWRA): Stock is spiking nicely higher on better-than-expected guidance.

CA ( CA): Stock is slightly higher on raised guidance.

Baidu ( BIDU): Shares tick higher following in-line earnings results.

Syngenta ( SYT): Stock drops after the company cuts guidance.

Schlumberger ( SLB): Oil-services giant pulls back on cautious full-year guidance.

Black & Decker ( BDK): Stock is higher as the company remains positive on full-year projections.

Ingersoll-Rand ( IR): Stock is higher after the company raises guidance.

Arch Coal ( ACI): Shares are slightly lower after the company's guidance is in line with estimates.

T. Rowe Price ( TROW): Stock edges higher despite a nearly 40% drop in profits.

Fortune Brands ( FO): Stock is down as profits drop 27%.

Ashland ( ASH): Shares are flat as second-quarter profits drop 31%.

Exelon ( EXC): Stock edges lower as the company reaffirms guidance.

Other Key Indices to Watch

Gold ( GLD): Small jump in gold prices in the early going.

Oil ( USO): Oil prices are slightly lower at the start of action.

Treasuries ( TLT): Bonds are little changed at the start of the morning session.

UltraShorts: ProShares UltraShort Real Estate ( SRS), Financials ( SKF) and Oil & Gas ( DUG) should be on the radar if the market begins to tumble.

What's the Trade?

I am still going to keep an eye on Agnico-Eagle Mines ( AEM), U.S. Steel ( X) and other stocks that may have run too far too fast.

Be sure to visit our complete recommended list of the Best Dividend Stocks as well as a detailed explanation of our ratings system.

At the time of publication, the author had no positions in stocks mentioned, although positions may change at any time.

Tom Reese and Paul Rubillo are senior editors of Dividend.com. Visit Dividend.com for more dividend stock ratings, picks, news, and analysis for long-term and income-seeking investors.

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