Dividend.com: Morning Playbook

It's an extremely heavy morning for earnings reports, so we will focus on just those names. Here are some anecdotes surrounding the potential catalysts from the list below.

Story Stocks:

eBay ( EBAY): Big jump for stock following second-quarter report.

Qualcomm ( QCOM): Poor guidance hurting the shares early on.

Citrix Systems ( CTXS): Shares are lower despite the company reaffirming estimates.

VMware, Inc. ( VMW): Stock-looking strong following Q2 results.

Chipotle Mexican Grill ( CMG): Shares dip after company reaffirms guidance.

F5 Networks ( FFIV): Stock hitting new 52-week highs after strong guidance.

Mosaic ( MOS): Fertilizer play is slightly lower on Q2 profit drop.

Tupperware ( TUP): Big pop for the stock on raised guidance.

Intuitive Surgical ( ISRG): Huge open for the stock following second-quarter report.

E Trade Financial ( ETFC): online brokerage is slightly higher after reporting Q2 losses widened.

Walter Energy ( WLT): Shares are higher despite profit decline.

Bristol-Myers ( BMY): Pharma play is slightly higher on news it is acquiring Medarex ( MEDX).

Newmont Mining ( NEM): Gold-mining play is lower following results.

Potash ( POT): Fertilizer giant is lower following its results.

Starwood Hotels ( HOT): Hotel play shares are flat in the early going.

Bunge ( BG): Stock edges higher after Q2 results.

Danaher ( DHR): Stock is lower on dip in second-quarter profits.

PNC Financial ( PNC): Shares are lower after profits fall 60%.

Raytheon ( RTN): Defense play is slightly higher on second-quarter profit gains.

Fifth Third Bancorp ( FITB): Shares are up on results that include unit sale.

Ford ( F): Surprise profit lifts shares to new 52-week highs.

Philip Morris International ( PM): Stock is higher after company raises guidance.

CME Group ( CME): Exchange play is slightly higher on earnings results.

Zimmer Holdings ( ZMH): Stock is higher after company reaffirms guidance.

Hershey Company ( HSY): Stock is higher after company raises guidance.

EMC Corp ( EMC): Data storage giant shares nearing 52-week highs following results.

McDonald's ( MCD): Shares are lower as profit drops 8% in Q2.

United Parcel Service ( UPS): Delivery giant is lower following 49% drop.

Ryder System, Inc. ( R): Logistics play is slightly higher in the early going.

Occidental Petroleum ( OXY): Energy play up after beating estimates.

Kimberly-Clark ( KMB): Stock is higher after company raises guidance.

Union Pacific ( UNP): Railroad play is slightly lower after posting results.

International Game Technology ( IGT): Shares are flat after Q3 profit falls 21%.

JetBlue Airways ( JBLU): Regional airline play edges higher following results.

Reynolds American ( RAI): Tobacco play rises slightly following Q2 results.

3M ( MMM): Stock is higher after beating estimates.

AT&T ( T): Shares are higher on revenue beat.

L-3 Communications ( LLL): Stock edges up on raised guidance.

Omnicom Group ( OMC): Shares dip as profit drops.

C.R. Bard, Inc. ( BCR): Stock is slightly lower despite 44% profit gain.

New York Times ( NYT): Shares are higher on surprise profit.

Manpower ( MAN): Shares are flat following results.

Xerox ( XRX): Stock edges higher despite 35% profit drop.

Nucor ( NUE): Steelmaker is slightly lower following results.

Safeway ( SWY): Stock drops hard as company revises guidance lower.

Other Key Indices to Watch:

Oil ( USO): Oil prices dip at the start.

Gold ( GLD): Gold prices are slightly lower in the early going.

Treasuries ( TLT): Bond prices are flat early in the session.

What's the Trade?

I still suggest keying on the names I mentioned yesterday. Watch Agnico-Eagle Mines ( AEM) and U.S. Steel ( X) for a short trade opening.

I would also watch Baidu ( BIDU) for a quick short idea if the opening print price does not hold. I will be watching the SRS, SKF and DUG plays as ideas as well. These ideas may be just for the day again, as we will have some more big companies reporting after hours that have the potential to spike the averages higher.

No reason to bet big on the short side, but with the market in overbought territory it makes sense to look. I'll be back with more.

Be sure to visit our complete recommended list of the Best Dividend Stocks as well as a detailed explanation of our ratings system.

At the time of publication, the author had no positions in stocks mentioned, although positions may change at any time.

Tom Reese and Paul Rubillo are senior editors of Dividend.com. Visit Dividend.com for more dividend stock ratings, picks, news, and analysis for long-term and income-seeking investors.

More from Opinion

These 5 Tech Giants Still Aren't That Expensive

These 5 Tech Giants Still Aren't That Expensive

Intel CEO Brian Krzanich's Ouster Proves CEOs Aren't Above the Rules

Intel CEO Brian Krzanich's Ouster Proves CEOs Aren't Above the Rules

Red Hat CFO Tells TheStreet: Tech Trends Are Still in Our Favor

Red Hat CFO Tells TheStreet: Tech Trends Are Still in Our Favor

Throwback Thursday: Intel Edition

Throwback Thursday: Intel Edition

Intel's Next CEO Should Try Harder to Protect Its Flanks Against AMD and Others

Intel's Next CEO Should Try Harder to Protect Its Flanks Against AMD and Others