And so Potash also warned that per-share earnings for the third quarter will likely come in at 80 cents to $1.20. Analysts' consensus estimates had pegged a profit of $1.56 a share. For the full year, Potash provided a range between $4 and $5 a share for its profit target, below analysts' current targets of $5.24 a share. Potash boss Bill Doyle said in a statement, "We faced the most significant deferral of demand our industry has ever seen." Also, like Mosaic, Potash made arguments about the inevitability of the global need for crop nutrients, and went on to say that it expects a "strong rebound in 2010 potash volumes." The company expects total industry-wide potash demand to require volumes of 55 million to 60 million tons of production in 2010.