Avon Products (AVP) is slashing 1,200 corporate positions by 2013 as part of its plan to cut costs as consumers pare down on cosmetic purchases.

The restructuring will result in a charge of about $90 million, or 19 cents a share in the second quarter, including a one-time tax charge of 5 cents and costs from a previous restructuring. Avon is set to release its second-quarter results on July 30.

"When fully implemented, the initiatives approved to date reflect almost half the costs to implement the 2009 restructuring program, and are expected to generate approximately 60 percent of the targeted annualized savings," said Charles Cramb, vice chairman, chief finance and strategy officer.

The company expects about $200 million in total annualized saving by 2012 to 2013. Shares in the company were trading hands on Wednesday at $28.79, down 3 cents from Tuesday's close.
Layoffs

On a related note, although Avon may be eliminating corporate jobs, the company has doubled its investment in recruitment advertising, to boost the number of representatives who sell its products. Avon had about 9 million sales representatives as of the end of the first quarter.

Another direct seller is taking the same stance when it comes to sales reps. Tupperware's ( TUP) CEO Rick Goings said in anexclusive interview with TheStreet that they are taking advantage of the bigger recruiting pool the recession has created.

"We are seeing a higher quality person coming into the business," he said. "She comes in initially because of cash flow; she needs money to make ends meet. But then she sees it's actually a lucrative business and a place she can grow."

Copyright 2009 TheStreet.com Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.

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