Futures are looking higher again this morning as we get set to close out a week of big gains for the market averages. Let's take a look at what is popping up on today's radar.

Story Stocks

IBM ( IBM): Shares are up following the company's earnings results in which they raised guidance also.

Google ( GOOG): Stock is down after Google reported second-quarter profits.

General Electric ( GE): Stock is down after second-quarter profits fall.

Bank of America ( BAC): Stock is down slightly after reporting results.

BB&T ( BBT): Bank play is slightly lower after posting second-quarter results.

Mattel ( MAT): Toymaker shares are up on profit gains resulting from cost cuts.

Citigroup ( C): Stock is up slightly on earnings beat.

Callaway Golf ( ELY): Stock is lower after company warns on second-quarter revenues.

Upgrades to Watch

Intercontinental Exchange ( ICE): JMP Securities starts stock coverage with an outperform rating.

Johnson Controls ( JCI): Barclays Capital raises target price to $24.

Home Depot ( HD): Barclays Capital raises price target to $27.

Baxter International ( BAX): Morgan Stanley ( MS) raises estimates. $65 price target.

CME Group ( CME): JMP Securities initiates stock with an outperform; $335 price target.

JP Morgan ( JPM): Barclays Capital and UBS ( UBS) both raise estimates; $46 and $39 price targets.

Ford ( F): Credit Suisse ( CS) raises target price to $8.

Darden Restaurants ( DRI): Jefferies ( JEF) starts stock with a buy rating. $40 price target.

Novartis ( NVS): JPMorgan Chase ( JPM) raises stock to an overweight.

Adobe Systems ( ADBE): Oppenheimer raises target price to $34.

Franklin Resources ( BEN): Pali Research initiates stock with a buy rating; $87 price target.

PPG Industries ( PPG): Credit Suisse raises target price to $46.

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