Today's Outrage is published weekdays at 9:30 a.m. and is available as an RSS Feed.Wal-Mart ( WMT) gets it. The world's largest retailer knows that now is the time to grab market share. While other companies are too timid or scared to take advantage of the downturn to position for the upturn, Wal-Mart is boldly planning to create 22,000 jobs in the U.S. this year. Costco ( COST) and Target ( TGT) better watch out. So should Sears ( SHLD) and Gap ( GPS). For that matter, every retailer from Best Buy ( BBY) to Kroger ( KR) to CVS ( CVS) should be worried. In addition to striking fear in the hearts of competitors, Wal-Mart is borrowing from President Obama's playbook on optimism with Vice Chairman Eduardo Castro-Wright saying things like: "During this difficult economic time, we're proud to be able to create quality jobs for thousands of Americans this year." Inspirational. Makes you want to shop at Wal-Mart, doesn't it? If a company cares enough about America to create jobs in this dismal economic climate, then by golly we should support it. This well-timed news from Wal-Mart pushes all the right buttons. It is genius to announce job creation plans ahead of the government report that showed 6.7 million Americans are collecting unemployment checks. Wal-Mart also trumped today's retail sales reports, giving everyone something else to talk about instead of the fact that it is no longer reporting monthly sales figures.