Apple's ( AAPL) iPhone has become the prize that has pulled the two largest wireless players into a head-to-head contest, according to today's rumormongers.

Apple is reported to be in high-level talks with Verizon ( VZ) to make CDMA iPhones, according to a story Monday in USAToday.

On the-first quarter earnings call, Verizon COO Denny Strigl said the company is "always open to discussions," but added that it has "nothing to say about Apple today."

TheStreet couldn't confirm the talks but discovered that AT&T's ( T) exclusive iPhone agreement with Apple is set to expire in the second quarter of 2010, a year from now, according to people familiar with the deal.

If the discussions are true, the timing would be about right for Apple should it begin reconfiguring a phone to work on Verizon's network.

The exclusive Apple deal has been a boom for AT&T, as the first-quarter results showed. The agreement was widely expected to expire sometime next year. The second-quarter deadline is a lot sooner than some may have expected.

Clearly, AT&T would like to extend the agreement, and Apple may simply be checking its options before making any new commitments.

There are several scenarios to consider. Apple could be in discussions with Verizon on future devices that would work on Verizon's upcoming long-term evolution, or LTE, network. Verizon promises to be a year ahead of AT&T on the LTE or 4G upgrade path, and other phonemakers like Nokia ( NOK) have been interested in long-range device plans.

Apple could also be exploring a plan to supply both Verizon and AT&T with iPhones next year, when the exclusive deal ends.

On a conference call with analysts last week Apple's acting chief Tim Cook had glowing words for AT&T but said he viewed Verizon's CDMA technology as a bit of a dead end.

AT&T "put the full force and weight of their company behind" the iPhone, Cook told analysts. "So we are very happy with the relationship," he added, "and we do not have a plan to change it."

On Verizon, Cook highlighted the technology's limits beyond the U.S. market. "From the beginning of the iPhone," Apple's focus was make a phone for the whole world. "When you do that, you really go down the GSM road, because CDMA doesn't really have a life to it after a point in time."

An LTE iPhone, however, is a whole new contest.

More from Technology

Video: What Oprah's Content Partnership With Apple Means for the Rest of Tech

Video: What Oprah's Content Partnership With Apple Means for the Rest of Tech

3 Must Reads on the Market From TheStreet's Top Columnists

3 Must Reads on the Market From TheStreet's Top Columnists

Jim Cramer: Okta Is a Very Expensive Stock

Jim Cramer: Okta Is a Very Expensive Stock

Here's Why Tesla's Solar Shakeup Makes Sense

Here's Why Tesla's Solar Shakeup Makes Sense

BlackBerry CEO: Stock Price Should Be Higher, We Are Looking at M&A

BlackBerry CEO: Stock Price Should Be Higher, We Are Looking at M&A