Stocks had a hard time choosing a direction Thursday, preferring instead to hug the flatline -- and that's despite upbeat earnings reports from tech giants Apple ( AAPL) and eBay ( EBAY), two of the most-searched stocks on TheStreet.com.

Strong sales of the iPhone helped Apple lift its quarterly profit 15%, well ahead of Wall Street's expectations Wednesday and despite the global economic downturn.

As for eBay, the company posted a drop in first-quarter profit that nevertheless topped Wall Street forecasts, as the company struggled to revive interest in its core Internet auction business.

Among financials, Credit Suisse ( CS) was a hot ticker after the bank swung to a profit of 2 billion Swiss francs, $1.72 billion, in the first quarter from a year-earlier loss of 2.15 billion francs as the bank cut costs and strengthened its capital position

Fifth Third Bancorp ( FITB) and PNC ( PNC) were also heavily searched following their better than expected earnings reports.

Meanwhile, ConocoPhillips ( COP) reported that its first-quarter profit plunged, but it still came in ahead of expectations, as was the case at Occidental Petroleum ( OXY) another highly searched oil stock

Shipping company UPS ( UPS), however, fell hard, after it missed estimates and said it isn't expecting an economic recovery to begin until 2010. The package carrier also projected a downside second-quarter profit.

Back in tech, EMC ( EMC) joined the ranks of after it reported a 23% decrease in profit on revenue that came in lighter than expected. But the company predicted IT spending is poised for a rebound.

Finally, Bank of America ( BAC) and Citigroup ( C) returned to the most-searched stocks list as fallout continues from Citigroup's angry shareholder meeting and revelations that Bank of America CEO Ken Lewis was pressured by the government to remain silent about Merrill Lynch's troubles prior to BofA buying the company.

Before joining TheStreet.com, Gregg Greenberg was a writer and segment producer for CNBC's Closing Bell. He previously worked at FleetBoston and Lehman Brothers in their Private Client Services divisions, covering high net-worth individuals and midsize hedge funds. Greenberg attended New York University's School of Business and Economic Reporting. He also has an M.B.A. from Cornell University's Johnson School of Business, and a B.A. in history from Amherst College.

More from Personal Finance

Summer Travel: The Best Places to Visit in the U.S.

Summer Travel: The Best Places to Visit in the U.S.

9 Best Investment Books for Beginners

9 Best Investment Books for Beginners

How to Calculate Your Net Worth and Pin Down Your Financial Health

How to Calculate Your Net Worth and Pin Down Your Financial Health

The Best States for Millennials' Money and Health

The Best States for Millennials' Money and Health

U.S. Banks Urged to Make Small Loans In Competition With Payday Lenders

U.S. Banks Urged to Make Small Loans In Competition With Payday Lenders