Citigroup ( C) has named former Charles Schwab ( SCHW) executive Deborah Doyle McWhinney as head of Citi Personal Wealth Management.

McWhinney will be in charge of Citi's existing U.S. network of Citibank branch-based financial advisors and other financial planning and wealth management services, the company said.

McWhinney retired from Schwab in 2007 as president of its institutional business, where she sat on the San Francisco-based brokerage firm's management committee and was also a director. Prior to working for Schwab, McWhinney had worked for Visa ( V) as well as being a longtime veteran at Bank of America ( BAC). Most recently she was CEO and president of the Dennis and Phyllis Washington Foundation.

McWhinney will lead Citibank's efforts to expand its wealth management services and so-called premium personal banking services "to provide customers with high quality, comprehensive and customized financial advice and guidance," the company said.

The move underscores CEO Vikram Pandit's remaking of Citi's Citi ranks. Pandit hired Terri Dial in 2008, formerly of the head of Lloyds TSB Group's U.K. consumer banking division and a former Wells Fargo executive, to be in charge of the company's North American consumer banking.

Longtime Citi veteran Sallie Krawcheck, Citi's head of global wealth management and former CFO, left last year.

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