Updated from 8:40 a.m. EDT

(At 4:15 p.m. EDT)

After the morning rush of news headlined by JPMorgan Chase's ( JPM) earnings report, there was little to focus on during the session aside from word that AIG ( AIG) sold its auto insurance unit to Zurich Financial Services for $1.9 billion.

For me, personally, I've been spending my time waiting for Google's ( GOOG) earnings release immersed in the sports world, first lamenting the retirement of John Madden and then rooting for the Yankees to lose on Opening Day in their new stadium (full disclosure: I'm a die-hard Red Sox fan, and lately I need as much good news as I can get).

Google's Earnings

Oh right, Google's earnings. Well, tech stocks will likely trade higher Friday following Google's huge earnings beat. The Internet search giant reported a profit of $5.16 a share, compared to expectations for earnings of $4.93 a share. After deducting traffic acquisition costs, Google recorded $4.07 billion in revenue, roughly in line with estimates.

Google shares are already climbing 5.6% in the after-hours session after adding 2.4% Thursday, buoying other Internet names. eBay ( EBAY) was up 2.4% in late trading, Yahoo! ( YHOO) was adding 1.2%, and Amazon.com ( AMZN) was tacking on 0.6%.

Friday Earnings Preview

Two of the Dow's most closely watched components will be out with earnings ahead of Friday's opening bell. The pressure is now on Citigroup ( C) to keep the good news for financials rolling.

Last month, CEO Vikram Pandit said Citigroup had been "profitable" through the first two months of the year. By tomorrow's open, I guess we'll know if the third month was also profitable.

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