On his "Mad Money" TV show on Wednesday, Jim Cramer recommended grocery store Kroger ( KR) over rival Whole Foods ( WFMI), citing Kroger's history of taking market share, increasing margins and maintaining low prices, keeping it in competition with retailers such as Wal-Mart ( WMT).

But Whole Foods, Cramer said, has been on a downward slope for years, until its rally of the past few weeks, vs. Kroger's recent decline.

Cramer advised taking profits in Whole Foods and buying Kroger, but he said it was up to viewers to decide for themselves.

On Thursday, Kroger closed up 34 cents, or 1.6%, at $21.68, and Whole Foods closed up $1.40, or 8%, at $18.88.

Cramer said he also likes Honeywell ( symbol), though the company's hard to evaluate.

Honeywell rose $2.26, or 8%, to close at $30.57 on Thursday.

In his "Lightning Round" segment, Cramer said that Oracle ( ORCL) is going to the $20s and that he wants to stick with Terra Nitrogen ( THN) and buy more if it hits $130.

Oracle gained 24 cents, or 1.3%, to $18.82 on Thursday, and Terra Nitrogen added 12 cents to $140.

He said that he'd recommend UPS ( UPS) if it fell back into the $40s, calling it a "great, great company with a great yield."

UPS closed up $2.30, or 4.6%, at $52.37 on Thursday.
At the time of publication, Cramer was long Wal-Mart.

Jim Cramer is a director and co-founder of TheStreet.com. He contributes daily market commentary for TheStreet.com's sites and serves as an adviser to the company's CEO. Outside contributing columnists for TheStreet.com and RealMoney.com, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for Action Alerts PLUS. Watch Cramer on "Mad Money" weeknights on CNBC. Click here to order Cramer's latest book, "Mad Money: Watch TV, Get Rich," click here to order his book, "Real Money: Sane Investing in an Insane World," click here to get his second book, "You Got Screwed!" and click here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by clicking here.

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