AT&T ( T) is looking to enter the e-book market as the company seeks ways to generate additional revenue, reports say.

The market is dominated by Amazon.com's ( AMZN) Kindle reader, which uses Sprint's ( S) wireless network to provide near-instant access to a store with 100,000 books.

Kindle has done a "phenomenal job" and AT&T wants to be part of that market, said Glenn Lurie, head of emerging devices at AT&T, reports Bloomberg.

Meanwhile, Verizon Wireless said Wednesday that five companies have approached the company about wireless connections for e-readers, the Associated Press reports. Verizon Wireless is a joint venture of Verizon Communications ( VZ) and Vodafone ( VOD).

"You're going to see a lot of e-readers out there," said Tony Lewis, who heads an initiative within Verizon Wireless to provide access to non-phone devices. "The interest level is tremendous."

Lewis wouldn't say which manufacturers Verizon has been talking to, but hinted they are looking at entering parts of the e-book market that the Kindle doesn't focus on, like college textbooks.

Amazon launched the second version of the Kindle a month ago.

So far, the Kindle's main competitor has been Sony's ( SNE) Reader.

AT&T's Ralph de la Vega, the company's head of consumer services, said since AT&T's network is more similar to ones used overseas it could support international e-book readers, AP reports. The Kindle can download books only in the U.S.
Copyright 2008 TheStreet.com Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.

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