Search engine giant Google ( GOOG) is slashing 200 sales and marketing jobs worldwide in an attempt to combat the recession. The firm announced the cuts Thursday in a blog posting by Omid Kordestani, senior vice president of Google's senior vice president of global sales and business development. "Making changes of this kind is never easy, and we recognize that the recession makes the timing even more difficult for the Googlers concerned," he wrote. "We did look at a number of different options but ultimately concluded that we had to restructure our organizations in order to improve our effectiveness and efficiency as a business." Google, which competes with Yahoo! ( YHOO), has already had a round of job cuts this year. The Mountain View, Calif.-based firm laid off 100 employee recruiters when it decided to slow its hiring plans. The search giant's CEO, Eric Schmidt, gave his own frank assessment of the economic landscape at a conference in San Francisco earlier this month, describing global conditions as "pretty dire." In his blog posting, Kordestani explained that Google had grown very quickly in a short period. "When companies grow that quickly, it's almost impossible to get everything right, and we certainly didn't," he wrote. "In some areas we created overlapping organizations which not only duplicate effort but also complicate the decision-making process." Google is a bellwether for online media and other digital businesses, controlling more than 70% of all Web-based advertising, and its stock has been gradually recovering from its November lows below $250. The company's stock rose $9.22, or 2.68%, to $353.29 in Thursday trading, outpacing the broader rally in tech stocks that saw the Nasdaq rise 3.8%.
Investors have been warming to Google, particularly after the firm's recent decision to offer targeted advertising, aiming ads at people based on what Web pages they view.