Tech-stock investors had reason to cheer Wednesday after a second consecutive day of gains for the sector, lending credence to the notion that tech may be the market's new safe haven. Shares of Google ( GOOG) finished up 3.2% to $317.91 after the Internet company announced it would finally put its formidable data-gathering power to use in targeted ads, joining such firms as Yahoo! ( YHOO) in the practice of aiming ads at people based on what Web pages they view. Yahoo! shares also ended on a positive note, up 1.2% to $13.39. Motorola ( MOT), buoyed by a positive analyst note, finished the day up 3% to $3.49. Research In Motion ( RIMM), also in at least one analyst's good graces, closed up 3.5% to $40.34. Palm ( PALM) rose 6.4% to $7.36. iPhone maker Apple ( AAPL), which got a lift after introducing a new iPod shuffle, rose 4.6% to $92.68. Nokia ( NOK) shrugged off a report from Gartner that it had lost market share in the fourth quarter, rising 5.3% to $10.22. Telecom services stocks didn't fare so well, with Comcast ( CMSCA) -- up 1.3% to $12.37 -- and AT&T ( T) -- up 1.4% to $23.35 -- the exceptions. Sprint ( S) fell 0.3% to $3.53. Deutsche Telekom ( DT) dropped 0.5% to $11.82. And Verizon ( VZ) finished the day down 0.6% to $27.44 In the semiconductor space, National Semiconductor ( NSM) shares fell 2.7% to $11.38 after reporting it would slash more than a quarter of its workforce. Texas Instruments ( TXN) rose 0.3% to $15.71. SanDisk rose 5% to $9.58. STMicroelectronics ( STM) rose 3.6% to $4.28. Intel ( INTC) eked out a 0.3% gain, ending up 4 cents from the previous day's close at $13.96. Qualcomm ( QCOM) fell 0.03% to $35,35.