If the Kindle is such a big hit, why would Amazon.com ( AMZN) make online reader software for Apple's ( AAPL) iPod touch and iPhone? Early this morning, Amazon announced "Kindle for iPhone and iPod touch," a new, free application available from Apple's App Store. It's designed to let customers enjoy more than 240,000 books, including 104 out of 112 New York Times bestsellers, on your iPhone and iPod touch using Apple's Multi-Touch user interface. Most new releases sell for $9.99.
According to Amazon's press release, with the new Kindle for Apple software you will be able to:
Amazon Kindle2 Introduction
- Shop for hundreds of thousands of books on their Kindle or online (http://cts.vresp.com/c/?OutCastCommunication/eee67f5f04/3df9ea6f94/28ad02dd75
- and wirelessly transfer the books to your iPhone or iPod touch
- Access the entire library of previously purchased Kindle books stored on Amazon's servers
- Adjust the text size of books
- Add bookmarks and view notes and highlights