This article was originally published Feb. 4

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"In this hard market, only the strong will survive," Jim Cramer told viewers of his "Mad Money" TV show Wednesday.

He rolled up his sleeves to point out example after example of companies getting it right, and companies getting it wrong.

Cramer said when times get tough, strong companies get stronger and take market share from their weaker rivals. He said companies like Clorox ( CLX) and Colgate ( CL) are getting it right, by capitalizing on the strength of their brands.

He said that contrasts with the earnings results of Kraft ( KFT), Sara Lee ( SLE) and Procter & Gamble ( PG), which left little to be desired.

In the banking sector, Cramer said companies like Goldman Sachs ( GS), a stock which he owns for his charitable trust, Action Alerts PLUS , are talking about repaying the TARP money they borrowed, while others like Bank of America ( BAC) and Citigroup ( C) talk about needing more TARP money. "These differences are meaningful," said Cramer.

In manufacturing, Cramer said Emerson ( EMR) and Honeywell ( HON) reported fabulous quarters.

On the flip side, United Technologies ( UTX) and Ingersoll-Rand ( IR) did not.

Cramer said these differences show up in every sector, including technology, cell phones, healthcare and even the oil stocks. He said it's never been more clear that playing entire sectors is not the way to invest. He said to "stick with winners who know how to execute," and "leave the rest to everyone else."

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