Netflix ( NFLX) said Thursday consumers will be able to instantly stream movies and TV episodes from its Web site via Samsung Blu-ray disc players. The companies also are collaborating to enable Samsung to integrate instant streaming from Netflix into a range of home entertainment products. Consumers who already own Samsung's BD-P2550 and BD-P2500 Blu-ray disc players can upgrade the devices at no additional cost to enable instant streaming from a Netflix's library of more than 12,000 movies and TV episodes. The devices cost about $400 each, the companies said. The Netflix/Samsung alliance is the fourth such partnership between Netflix and a consumer electronics company aimed at delivering movie rentals online rather than through the mail, according to a Reuters report.