When Jenny deBeer Charno wanted to restart her massage therapy businessafter taking time off to have a family, she thought she knew how to getthe word out. After all, about 10 years ago, business was brisk, thanksto ads in her local penny savers and in the Yellow Pages. But, boy, havetimes changed."It used to be out here on Long Island, local businesses advertisingservices around town would turn to penny savers," recalls Charno, ownerof Glen Cove Massage. "We're talking clean yourhouse, paint your house. It used to be my whole business was from thepenny savers. So that was the first thing I tried. I was shocked when Igot nothing. At one point, I questioned if they were printing." The only outlet that was bringing in customers: the Internet. Afterhearing from several new customers that they found her online, Charnoquickly created a Web site and devoted a few days to getting herbusiness listed on search engines. Whether you're a small business restricted by locale like Charno's, orsimply want to maximize your local market, experts say you need tofollow these 10 essential steps:
HOST // Robert Powell
Retirement Planning Event
More from Personal Finance
What Is an Income Statement and What Is It Used For?
An income statement details the revenue and expenses of a business. How is it structured and what can you learn from it?
What Are Liabilities and What Are the Different Kinds?
Every business must know and prioritize its liabilities. In fact, a company's survival may depend on it.
Join Us April 6 in New York as 16 Experts Teach You How to Save for Retirement
TheStreet's Robert Powell and other experts will teach you all you need to know at our Retirement, Taxes & Income Strategies Symposium.