Updated from 10:35 a.m. EDT

Although we all need a game plan each and every day that we enter the market, it is especially important during earnings season. Trying to game earnings has buried many but has also rewarded the few who have mastered how to play them.

Unless you are the best of the best, we generally believe there is no reason to "game" earnings and try to capitalize on how you think the market will react to a particular release.

But if you do dare to play in these waters, we felt obligated to at least scour the environment and find five stocks you must avoid this week, including a sodamaker, a homebuilder and chicken company.

To read the rest of the story and find out which five stocks not to buy, please click here.

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