Sure SEO is a challenge; no doubt about it. But it is also true that many people have figured it out. Whenever you Google ( GOOG) some word or phrase, you can almost bet that the folks whose Web sites appear on the first page have put considerable effort into learning about, utilizing and honing SEO. And if they did it, so can you. I am reminded of the 1997 movie The Edge with Anthony Hopkins and Alec Baldwin. In it, the two men are stranded in the Alaska Outback after their small plane crashes. Soon they are being stalked by a bear. Eventually Hopkins' character convinces himself and Baldwin's character, Bob, that they can slay the bear. "I'm going to kill the bear," Hopkins' character says, "Say it! Say I'm going to kill the bear!" Bob says it, halfheartedly. Charles (Hopkins) then yells at Bob: "Say it! Say I'm going to kill the bear!" Bob says it. "Say it again," says Charles. Bob, starting to feel it, says it more loudly. "I'm going to kill the bear." "Again!" Charles bellows. Finally, Bob yells, convincingly, " I Am Going To Kill The Bear!" Finally, they kill the bear. Not knowing SEO may be your virtual "bear." Take a class about it. Read a book about it. Practice until you become convincingly proficient. Slay your bear.