Stockpickr.com launched NameFolio today, a Facebook application expected to increase brand awareness for Stockpickr among the Facebook community through a fun and easy-to-use viral tool.

Adding the application to one's Facebook profile generates a mock portfolio, the NameFolio, that contains 1000 shares of each company whose ticker symbol is found within the name of the account holder. From that point, users can compete against their friends by determining the valuation of their names. For example, at market close yesterday, May 5, the name "Hillary Clinton" was a more valuable name than the name "Barack Obama" because of how the letters of Clinton's name match up with the tickers in her NameFolio.

Clinton's stocks -- Hillenbrand ( HI), Lumber Liquidators ( LL), Agilent ( A), Royal Bank of Canada ( RY), Mack-Cali Realty ( CLI), NetSuite ( N) and San Anton Capital ( TON.P) -- carry a Namefolio value of $168,180 at Monday's close.

Obama's namefolio consists of Boeing ( BA), Rackable Systems ( RACK), OneBeacon ( OB), American Greetings ( AM) and Agilent, and was worth $165,720 at Monday's close.

NameFolio links to Stockpickr.com which keeps users' interest by tracking and graphing year-to-date NameFolio returns, providing lists of stocks that comprise competing NameFolios, and linking to individual stock information pages.

"We wanted to capitalize on the trend of the Facebook audience's rapid expansion into the Stockpickr demographic," said James Altucher, President of Stockpickr.com.

Stockpickr.com is a wholly owned subsidiary of TheStreet.com ( TSCM), the publisher of this Web site.
This article was written by a staff member of TheStreet.com.