Consider this a Business Press Maven suppression effort. Don't ever, like Tuesday's Wall Street Journal, get lulled into using a particular trade association's data as standalone. Think tactically. Data from trade associations, no matter how convenient and digestible they make their statistics to the business media, must always be considered with a special degree of caution.But The National Association of Realtors, which has caught plenty of reamings before, is known as one of the most partial. It has, for example, been busily marketing the real estate industry recovery since the moment its troubles began. So if you believe its statistics are givens, you'll have the wrong idea on everything from builders like Lennar ( LEN - Get Report) and Toll Brothers ( TOL - Get Report) to the economy at large.
They Just Don't Get Durable Goods!
Know What You Own: Lennar and Toll Brothers are two prominent homebuilders that compete with the likes of KB Home ( KBH - Get Report), Pulte Homes ( PHM - Get Report), Hovnanian Enterprises ( HOV - Get Report) and Centex ( CTX).