Amid a chronic slump in the music industry, independent record labels are searching for innovative ways to make original content profitable.Only time will tell if they will be successful. Linus Of Hollywood, a recording artist and owner of Los Angeles-based Franklin Castle Recordings, says some elements of his small, independent label are becoming easier to oversee. "Over time, I have established what Franklin Castle is as a label and what kind of music it represents, so it gets easier to attract artists as time goes on," he says. "In the beginning, it was just me finding acts around town that I wanted to work with and convincing them that they should sign with my label." Carl Caprioglio, president and CEO of Oglio Entertainment, also celebrates his label's indie status. When asked why a top comedian and sit-com star like George Lopez opts to go with Oglio -- rather than Sony ( SNE) or Universal ( VIV) -- for his CD releases, he answered, "We can offer a custom deal made just for the artist, with the artist's agenda in mind." He added, "It doesn't make sense for a guy like that to go to a major label that will try to fit him in their corporate mold." Beyond Lopez, Caprioglio's label has released albums by prominent major-label refugees like Brian Wilson, Cyndi Lauper and Kool Keith. But these and other projects are generally not found through traditional means of A&R. "Artists come to us through our network of friends, other artists and attorneys." In other words, Caprioglio is not really looking for new talent on the stage. "We rarely go out clubbing on the prowl for new talent. I believe that those days are over, especially in Los Angeles." While not looking for new talent on the stage, Caprioglio is looking for talent that regularly hits the road. "We now look exclusively for artists that are self-motivated and willing to tour.