Any successful campaign strategy includes creating a positive public image for the candidate. Advertising the candidate's public policy positions is important, too, naturally. But in the age of sound bites, image often takes precedence in the minds of voters.Take, for example, the presidential front-runners: Hillary Clinton, Barack Obama, John McCain and Mitt Romney. Has image overcome reality in this race?
DemocratsI described the images the leading Democratic candidates are trying to present after their
"Barack'sThe Kansas/Kenya unity theory is news to me. But Obama has made change the major motif of his campaign, as have the other Democrats. He says his message of unity will bring the country together, unlike Clinton's or Edwards'. Obama says he can change the way Washington works by decreasing lobbyists' influence and reforming government to be more responsive to the people. Obama's
candidacyis about the child of a white woman from Kansas and a black man from Kenya whose very lineage makes him the vehicle for a transcendent national unity."